Video creation is still the frontier of generative AI, and OpenAI leads the pack with its Sora AI video generator. The generator, which launched last month during the 12 days of OpenAI, has caused quite a buzz because of its highly realistic output quality.
On Wednesday, OpenAI shared with ZDNET that there are 10 Sora generations per second worldwide. That translates to 600 videos being generated every minute. The top five cities for Sora adoption are Seoul, New York City, Tokyo, Los Angeles, and Singapore, listed from highest to lowest.
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With Sora, creating a video from scratch is as easy as dropping in a prompt or an existing asset you own, such as an image or video in your gallery. You can also customize ratios, duration, and even select from presets to get your creative juices flowing.
Beyond video, OpenAI shared that the second-fastest growing feature on Sora is remixing, which allows users to add, remove, or edit objects in an existing video by using a text prompt, as seen in the video below. When remixing, users are also able to select the strength of the remix, depending on how much of the original video’s essence they want to keep.
Sora also offers other video editing features, such as re-cut, which lets users trim and extend existing clips, and blend, which transitions elements from one video to another. Both Sora’s video editing and generating features have practical applications for content creators and working professionals who could benefit from using the platform to create b-roll, marketing video materials, clips, and more.
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Both ChatGPT Plus and Pro subscribers can access Sora with varying limitations. With the ChatGPT Plus subscription, which costs $20 per month, users can generate up to 50 videos per month, each up to 720p resolution and five seconds in duration. Although the price may seem steep, other perks include first and greater access to some of OpenAI’s latest and greatest features including Advanced Voice, o1 with Canvas, o3-mini, and DALL-E 3.
The ChatGPT Pro subscription costs $200 per month and offers everything ChatGPT Plus does at a much greater scale, as well as o1 pro. At the moment, there is no way to access Sora from ChatGPT Free, Enterprise, and Edu accounts. If you just want to try Sora, but don’t have long-term use for ChatGPT Plus, you can always subscribe for a month and cancel.
