What you’ll want to know
- Apple’s newest privateness advert depicts Android telephones with thick bezels and dated designs that do not mirror actuality.
- The advert focuses on Safari privateness however portrays Android {hardware} as much more outdated than it truly is.
- Trendy Android flagships just like the Galaxy S26 Extremely and Discover X9 Extremely look nothing like Apple’s examples.
- The advert appears like one other pointless jab at Android quite than a showcase of iPhone privateness options.
Apple has launched a brand new “Privateness on iPhone” advert, nevertheless it goes out of its strategy to painting Android telephones as thick, outdated-looking bins — yet again.
It is nothing new for Apple and Google to take pictures at one another. Tech corporations have been doing that for years. What’s ironic, although, is that Google usually appears extra keen to embrace Apple’s merchandise than Apple is to acknowledge trendy Android telephones. We have seen Google launch apps on iPhones first and even use MacBooks on stage throughout Google I/O.
Apple, in the meantime, nonetheless appears to have a really outdated thought of what Android telephones truly appear like.
Its newest Privateness on iPhone advert closely focuses on Safari and privateness, exhibiting Android customers being tracked in all places they go whereas searching. Then, as quickly as an iPhone person opens Safari, all of these trackers disappear into skinny air.
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The humorous half is not the privateness message itself. It is the Android telephones Apple selected to signify Android.
The gadgets proven within the advert have big bezels across the show and a notched entrance digicam design. Mockingly, in 2026, it is Apple that also sells gadgets with a notch cutout (the iPhone 16e), whereas most Android telephones have moved on to punch-hole cameras and far slimmer designs.
The telephones within the advert additionally function a single rear digicam, which feels much more disconnected from actuality. Trendy Android flagships just like the Oppo Discover X9 Extremely and even the Samsung Galaxy S26 Extremely are full of digicam {hardware} that goes far past what Apple is depicting right here.
Personally, advertisements like this simply do not actually land for me anymore. They really feel disconnected from what the smartphone market truly seems like right this moment. Perhaps they work for Apple’s viewers, however when the gadgets being mocked do not resemble trendy Android telephones in any respect, the entire thing begins to really feel a bit foolish.
It is not the primary time Apple has launched an advert like this, however we’re midway via 2026, and I really feel like Cupertino can do higher than taking these sorts of low-cost pictures. If something, the advert says extra about how Apple views Android than how Android truly seems right this moment. What Apple will get out of those advertisements at this level is truthfully past me.
