British tech startup Nothing has confirmed it can launch its subsequent smartphones on March 5, and the model seems to be gearing as much as try to steal a number of the limelight from tech big Apple.
Apple is internet hosting media occasions on March 4 in New York and London the place it’s rumoured we’ll see the launch of the iPhone 17e, a brand new mid-range machine that may change the iPhone 16e.
In an announcement, Nothing mentioned it can unveil its Cellphone 4a collection the day after Apple’s occasion at 10:30am GMT at an occasion in central London. The usage of the time period ‘collection’ implies we are going to see a minimum of two mid-range Android telephones introduced, identical to we did final yr with the March launch of the wonderful Nothing Cellphone 3a and 3a Professional.
In a usually goading transfer, Nothing CEO and founder Carl Pei posted a picture to social media of Apple’s March 4 media invitation, however spray painted in pink with the phrases “Nothing” and “5 March”:
Since its founding in 2020, Nothing has marketed itself instead, design-led model, releasing primarily smartphones and headphones at costs that usually undercut rivals. I’ve used all of their telephones up to now, and discover the software program wonderful, with a minimal and considerate strategy not seen on the comparatively cluttered interfaces of Samsung and OnePlus’s Android variations.
In accordance with on-line leaks and rumours, the Nothing Cellphone 4a will are available in blue and pink colors, one thing which Nothing itself has teased in social media posts.
The Cellphone 3a got here in an electrical blue color, breaking away from the black and white aesthetic elsewhere utilized by the model, whereas different merchandise such because the Nothing Ear A earbuds got here in a yellow choice.
I hope Nothing decides to dabble in a little bit of color, as a result of whereas it has a somewhat austere, too-cool-for-school aesthetic, it does make smartphones with distinctive designs in comparison with the remainder of the market, so why not have a little bit of enjoyable with a bit extra color too?
Pei mentioned in a latest video posted on Nothing’s YouTube channel that the agency wouldn’t launch a sequel to 2025’s £799 flagship Nothing Cellphone 3 in 2026, leaving the door open for the Cellphone 4a collection to be its major cellphone launch of the yr.
“[W]e’re going to be targeted on leveling up our (a) collection with the (4a),” he mentioned. “It’s our greatest promoting collection and we’re actually enthusiastic about taking this even nearer to what a flagship expertise goes to be throughout the board from supplies, design to display, digicam, and so forth.”
The Cellphone 3a stood out for its design and a telephoto lens on a cellphone that price from simply £329, whereas the 3a Professional improves the cameras much more at £449. To this point, the designs of those telephones haven’t leaked, which makes this launch all of the extra thrilling for funds cellphone followers searching for their subsequent improve.
The flagship Cellphone 3 ditched Nothing’s Glyph lights, which on earlier telephones together with the 3a and 3a Professional could be programmed to mild up when the cellphone is face down to point varied notifications or capabilities, akin to a countdown timer.
It’ll be fascinating to see if Nothing sticks with lights on the 4a collection or tries one thing just like the Glyph Matrix from the Cellphone 3, which is a round dot matrix readout.
No matter Nothing launches, it is rather more likely to be extra eye-catching than the iPhone 17e. Though any new iPhone grabs headlines, hearsay has it the 17e will add the Dynamic Island notch and MagSafe, whereas retaining the only digicam of the iPhone 16e. Let’s hope Apple decides to supply the 17e, ought to or not it’s introduced, in colors aside from black or white.
