What you should know
- Honor highlights an IDC report on the Q2 2026 Android pill market in EMEA, through which the market dipped by 10.5% YoY.
- Honor surged forward with optimistic progress in Q2, with a 25.3% YoY improve.
- The model’s newest pill, the MagicPad 4, introduced a greater OLED show that pushed boundaries and centered on PWM dimming in a means that its opponents don’t.
There’s been loads of hypothesis concerning the state of tablets. Honor’s coming ahead to finish the week with market information that silences these whispers.
This morning (Sept. 18), Honor directed us to an IDC report concerning the state of the Android pill market in EMEA for Q2 2026. It is value mentioning what’s already evident: the Android pill market (unit shipments) in EMEA dropped by 10.5% YoY (year-over-year), down to five.9 million items. Whereas Samsung nonetheless holds the vast majority of the tablets shipped regardless of this fall, it is Honor that is silencing the group.
In accordance with the IDC report, Honor skilled an enormous 25.3% YoY improve in Android pill shipments. This was the strongest recorded progress for Android. So we’re clear, EMEA consists of Europe, the Center East, and Africa. Honor highlights a press release by IDC’s senior analysis supervisor, Daniel Goncalves, who identified the model’s “established presence.”
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Goncalves stated, “Many of those latest challengers to Samsung’s dominance within the Android pill area, akin to Honor, have leveraged their established presence within the smartphone market to develop into tablets.” It is also value noting that the one different Android model to see progress in Q2 was Xiaomi, however at a decrease 3.4% YoY.
Maintain on, tablets nonetheless have an opportunity
Honor’s most up-to-date pill is the MagicPad 4, and it incorporates a show that pushes boundaries. The previous, drained LCD panel Honor utilized in 2025 has been changed by a a lot brighter and extra vibrant OLED display. What’s extra, my colleague Nicholas Sutrich marveled at what Honor did with it: the corporate supplied 5,320Hz PWM dimming. It is a important step in the proper route, and one thing Sutrich notes different firms are likely to ignore.
We frequently are likely to ignore tablets. Have a look at the state of the cellphone market. We’ve got foldables that may double as tablets. In Q2, the cellphone market noticed one other dip, and it is unlikely that it’ll get better in any main means. The market fell by 4%, because of the continuing reminiscence disaster. Samsung and Apple have been key gamers that noticed modest will increase—2$ and 4%, respectively. The market is predicted to proceed to fall even into the vacation season.
Android Central’s Take
I additionally wrestle with the concept of a pill. I like the concept of 1, however to go and get one appears… unwise. I’ve my cellphone. I can do all the pieces I need on it, and if I would like a bigger display, I’ve my PC. It is a unusual state of affairs to search out myself in as a result of I used to have a pill earlier than. I used it in tandem with my pc—not my cellphone. I assume issues have switched round in that regard.
