Apple has quietly up to date the best way that customers purchase and configure Macs on the web Apple Retailer, giving prospects a course of that is nearer to purchasing an iPhone or iPad.
The brand new course of of shopping for a Mac from Apple is just like that of an iPhone or iPad
The net Apple Retailer guides customers by means of configuring their new {hardware} earlier than buying it, with some variation within the methodology relying on the product. In a really quiet change to the web site, Apple has up to date the best way customers purchase a Mac.
Initially noticed byConsomac, customers are not supplied with a collection of base configuration Macs to select from earlier than configuring them. As an alternative, they’re taken by means of a course of that is fairly near what occurs after they purchase an iPhone or iPad from the web site.
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