Apple shares closed above $300 for the primary time after traders rewarded the corporate’s stronger-than-expected earnings, surging Companies income, and big $100 billion buyback regardless of continued criticism of its delayed AI rollout.
Apple shares closed at a brand new report excessive of $300.23 on Could 15, surpassing each the $300 mark and the corporate’s earlier closing report of $287.51 set on Could 6. Earlier in 2026, traders apprehensive about delayed Siri options, slowing {hardware} progress, tariff publicity, and rising competitors in generative AI.
Apple inventory briefly reached a 52 week excessive throughout the buying and selling day of $303.20.
The rally accelerated after Apple reported $111.2 billion in income and earnings per share of $2.01 for the quarter ending March 28, each above Wall Avenue expectations. The corporate additionally accredited one other $100 billion inventory buyback and raised its quarterly dividend to $0.27 per share.
Apple generated greater than $28 billion in working money circulation throughout the quarter, reinforcing investor confidence within the firm’s core enterprise. Tim Cook dinner stated demand for iPhone remained robust throughout the March quarter, whereas Companies income reached one other all-time excessive.
Higher China income jumped roughly 28% yr over yr after a number of weaker quarters. The rebound helped calm investor considerations that Apple was shedding floor in one in every of its largest markets.
Wall Avenue remains to be giving Apple time on AI
Apple’s inventory rally continued regardless that the corporate nonetheless hasn’t totally launched a number of main Apple Intelligence upgrades it previewed earlier in 2026. The delayed options embrace the extra customized Siri expertise Apple demonstrated throughout its AI rollout.
Google, Microsoft, OpenAI, and Samsung continued quickly increasing their generative AI merchandise all through 2026. That tempo elevated stress on Apple to show it may well keep aggressive in AI with out loosening management over its ecosystem.
Apple’s {hardware} income stays cyclical, whereas Companies progress has grow to be a extra stabilizing power for traders.Wall Avenue seems more and more keen to miss Apple’s delayed AI rollout as a result of the corporate’s core enterprise continues producing huge revenue and money circulation. Many traders view Apple Intelligence as a long-term ecosystem and hardware-retention technique, not a direct income engine, tied to future iPhone, iPad, and Mac upgrades.
WWDC 2026 is now turning into the subsequent main catalyst for Apple shares. Analysts anticipate Apple to preview extra Apple Intelligence options, expanded developer instruments, and a extra succesful Siri system throughout the convention, which begins June 8.
A number of Wall Avenue companies have described WWDC 2026 as a crucial check for Apple’s AI technique after months of criticism that the corporate moved too slowly following the generative AI growth.
Apple’s rally suggests traders nonetheless imagine the corporate can afford to maneuver slower on AI than many rivals.
Apple’s scale continues insulating the corporate
Apple’s newest rally additionally displays how in another way traders deal with the corporate in comparison with smaller know-how companies chasing AI progress.
Many firms tied to AI infrastructure or software program noticed huge valuation will increase throughout 2025 based mostly largely on future progress expectations. Apple, against this, already operates at a scale the place traders prioritize stability, margins, ecosystem retention, and long-term money era over speedy growth.
The corporate continues producing extra income and revenue than most client know-how firms. These monetary outcomes give traders confidence that Apple can stand up to setbacks extra simply than many rivals.
Apple recovered whilst traders continued questioning the tempo of its AI rollout, future regulatory stress, and long-term iPhone progress. The inventory’s report shut above $300 reveals Wall Avenue nonetheless values Apple’s core enterprise energy greater than near-term considerations about Apple Intelligence.
